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Incremental Innovation

Well hello there, my fellow techie!

Today, we're talking about innovation, alright? It's a buzzword that gets thrown around a lot in business, but what does it really mean? Well, there's a type of innovation called incremental innovation. It's not flashy, it's not gonna change the game overnight, but it can be the key to sustainable growth!

According to Nesta, incremental innovation involves making small improvements to existing

products or processes

. This can be done to improve efficiency, reduce costs, or enhance the customer experience. It's all about making those little tweaks that can add up to big results, innit?

Now, you might be thinking, 'Why bother with incremental innovation? Why not just go for disruptive innovation and shake things up?' Well, here's the thing, mate. Incremental innovation can actually be more cost-effective than disruptive innovation. Making small improvements to what you already have is often less risky and less expensive than starting from scratch. And let's face it, money talks, right?

But it's not just about saving money. Incremental innovation can also help you keep up with the competition and enhance the

customer experience

Incremental innovators

are always looking for ways to improve and address pain points. By making those small improvements, you can show your customers that you're listening to them and that you care about their needs.

So, there you have it.

Incremental innovation may not be as flashy as

disruptive innovation

, but it can be just as important to your business's success. By focusing on those little improvements, you can grow sustainably and stay competitive in the marketplace.

I hope you enjoyed this post and found it helpful. But I want to hear from you too! Share your thoughts in the comments section.

References:

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